Last week we sat down with Tom Phillips, Founder of Boulèvar and AFL star. Boulèvar is a new brand challenging the fashion industry with products that are diverse and cultural in nature.

The brand is committed to improving both the lives of customers and the sustainability of the planet and chose Sew Women Can as one of the first causes to support as part of their Boulèvolve initiative. Throughout June and July, 10% of all profits are being donated to enable So They Can to make and distribute thousands of masks to vulnerable communities in East Africa.

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We’re so grateful for your generosity during this difficult time. Why did you choose to support STC’s COVID-19 response?

Tom Phillips, Founder, Boulèvar (TP): Boulèvar is building a strong social impact model, as we are super interested and committed towards our fashion identity representing more than the products we create. For us, this was an immediate and vital response to a problem that will hit the African continent the hardest. We understand that many small decisions that customers make can have a lasting impact on the lives of the most vulnerable people in our global community. So They Can and Boulèvar are both aligned on making a powerful and sustainable impact.

How did you first find out about So They Can’s work?

TP: When researching and looking at organisations that we wanted to work with to provide greater social and environmental value, STC stood out straight away. We loved the way So They Can empowered and supported women and had a holistic approach towards their responses, especially during this COVID-19 crisis.”