
Camila Coelho is a Brazilian-American fashion and beauty entrepreneur, widely recognized as one of the most influential voices of her generation in her field.
A first-generation immigrant, Camila began her career behind the Dior beauty counter at Macy's before launching beauty tutorials on YouTube in 2010 to stay in touch with family in Brazil. That intimate start evolved into a global platform with over 15 million followers and a front-row presence that began in 2014, with invitations to shows like Dior, Chanel, Louis Vuitton, and Fendi.
In 2019, she launched the Camila Coelho Collection with Revolve, which continues to sell out thanks to her hands-on creative direction. Her beauty line Elaluz quickly followed, built around inclusivity and a celebration of her Brazilian roots. Forbes named her to their 30 Under 30 list and, eight years later, to their inaugural Top 50 Creators list - an acknowledgment of Camila's longevity and evolution. According to WWD, she is the top performing creator during fashion month, consistently outpacing peers at both New York and Paris Fashion Weeks.
American Vogue notes that Camila "knows the Instagram potential of a look." She's walked red carpets from the MET Gala to Cannes, and fronted campaigns with La Mer, Bulgari, and MaxMara.
Beyond fashion and beauty, Camila serves as a board member and ambassador for the Epilepsy Foundation, using her platform to raise awareness and destigmatize the condition by sharing her own journey. She currently lives in Miami with her husband, Icaro, and their son, Kai.
So They Can is accredited by the Australian department of Foreign Affairs and Trade (DFAT), responsible for managing the Australian government’s development program. So They Can receives support through the Australian NGO Cooperation Program (ANCP).
So They Can is a registered charity in Australia (ABN 91 138 063 475), New Zealand (CC # 45673), a registered 501(c)(3) not-for-profit in the USA (EIN 47-1079440), and a UK charity with the Registered Charity Number 1213084.